This Privacy Policy explains how PRO STAR GOLF SRL/PROSHOP L’EMPEREUR, a company based in Belgium, collects, uses, and protects personal data of users of www.bo-golf.com, in accordance with the GDPR (EU Regulation 2016/679).
1. Data Controller
PRO STAR GOLF SRL
AVENUE DE LA RENARDIERE, 31
1380 LASNE, BELGIUM
VAT : BE 0535.779.894
Mail : info@proshoplempereur.be
2. Personal Data Collected
We may collect:
- First and last name
- Billing and shipping address
- Email address
- Phone number
- Payment-related information (excluding full banking details)
- Order history
- IP address and browsing data
- Marketing preferences
3. Purpose of Processing
Data is processed for:
- Order and payment management via WooCommerce
- Worldwide product delivery
- Customer service and after-sales support
- Legal and accounting compliance
- Sending newsletters and promotional offers (with consent)
- Website analytics and improvement
- Targeted advertising and remarketing
4. Legal Basis
Processing is based on:
- Performance of a contract
- Legal obligations
- User consent
- Legitimate interest
5. Payments – Mollie
Payments on the website are processed by Mollie B.V., a GDPR-compliant payment service provider.
Payment data is processed directly by Mollie, and we do not have access to full payment details (credit card numbers, IBAN, etc.).
Users are invited to consult Mollie’s Privacy Policy for more information.
6. Third Parties & International Transfers
Personal data may be shared with:
- Mollie (payment processing)
- Shipping and delivery services
- Website hosting provider
- Marketing and analytics tools
Some data may be transferred outside the EU with appropriate safeguards in place.
7. Newsletter
Newsletter subscription is optional and based on explicit consent.
Users may unsubscribe at any time via the link provided in each email.
8. Google Analytics
We use Google Analytics to analyze website usage and improve performance.
Data is collected only after user consent.
9. Meta Ads (Facebook & Instagram)
We use Meta advertising tools, including the Meta Pixel, to measure advertising performance and deliver targeted ads.
These tools are activated only with user consent.
10. Cookies
The website uses:
- Necessary cookies
- Analytics cookies
- Marketing cookies
Users can manage their cookie preferences at any time.
11. Data Retention
- Order data: minimum 7 years (Belgian legal requirement)
- Marketing data: until consent is withdrawn
- Cookies: up to 13 months
12. User Rights
Users have the right to:
- Access
- Rectify
- Erase
- Restrict processing
- Object
- Data portability
Requests can be sent to info@proshoplempereur.be.
Users may also lodge a complaint with the Belgian Data Protection Authority.
13. Updates
This Privacy Policy may be updated at any time. The applicable version is the one published on the website.